How Smartness leveraged user feedback to reduce churn and improve CX

Leonardo Vezzati - Co-founder & COO of Zefi.ai
Written by
Leonardo Vezzati
|
Co-founder & COO @Zefi
Customer Use Cases

Extract value from user feedback

Unify and categorize all feedback automatically.
Prioritize better and build what matters.

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Fill knowledge gaps

Unify qualitative and quantitative user data,
fill knowledge gaps

Your users are constantly telling you what they want, but can you extract and measure it?

Unify scattered feedback
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Unify user feedback from all your platforms and applications with +100 supported integrations
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Customize feedback taxonomy to obtain deep, granular research
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Analyze feedback by user segment to get clear insights
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Create synthetic user interviews based on your collected feedback

Unlocking the "why" behind every user action

This is a common problem your team might have faced: A new feature might see decent adoption, but users abandon it a week later. Mobile users aren’t engaging with a key component anymore. Customer Service is suddenly inundated with tickets. But why?

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Without a clear understanding of their users and clients, teams are left guessing, costing valuable time and resources.

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Your team might see what users are doing (or not doing), but struggle to pinpoint the underlying why.

Zefi makes sense of all your customer data

Zefi acts as the hub for all your customer and market data. We seamlessly integrate with over +100 popular tools, from support platforms and CRMs to app stores and social media channels. This brings all your fragmented feedback, requests, and insights into one powerful, accessible location, eliminating data silos and giving your team a holistic view of your users.

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Discover hidden themes, automatically

You'll be the first to know when a trend emerges, because Zefi provides real-time identification of recurring patterns. It highlights emerging trends and critical issues as they happen, ensuring your team has the agility to react instantly whether it's a specific bug, a usability hurdle, or a feature request.

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Generate actionable insights

Once patterns are identified, Zefi's AI-generated insights take over. Our AI doesn't just categorize data; it synthesizes vast amounts of feedback to surface the 'why' behind user sentiment. Your team gets clear, concise summaries, alerts, and graphs that pinpoint the reasons behind user behaviour.

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Leverage a taxonomy built on your company context

To tailor your analysis precisely to your needs, Zefi offers customizable taxonomy. You can define categories and tags that matter most to your product, enabling deep, granular research that directly aligns with your business objectives.

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Get granular insights thanks to user segments

You can also explore Zefi’s fully customizable user segmentation, enabling you to slice and dice your data based on any criteria relevant to your business – from user demographics and subscription tiers to feature usage and geographic location. This tailor-made approach ensures you gain highly specific, actionable insights for every segment of your customer base.

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Go further thanks to synthetic data

Still lost? Zefi goes beyond passive analysis by empowering you to create synthetic user interviews based on your collected feedback data. This allows you to uncover deeper motivations and validating hypotheses without the time and cost of live interviews.

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The outcome: a clear view into your customers needs

Armed with Zefi's concrete insights, product teams are able to deploy improvements and develop features with unprecedented confidence.

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Mysteries become clear paths to improvement.

Zefi transforms an organization's approach to user feedback.

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No more guesswork, no more "shiny object syndrome."

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Work with clear, accurate, and actionable intelligence that helps build better products faster, and with higher user satisfaction.

Accelerate development
by rapidly identifying true user needs and pain points.
Optimize resource allocation
by providing clear, data-backed insights for high-ROI projects.
Enhance your competitive advantage
by enabling a deep, continuous understanding of users.

Want to bring clarity to your team?

Unify and categorize all feedback automatically.
Prioritize better and build what matters.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
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Zefi 1.0 - Transform user voice into value | Product Hunt
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VAT 05303800758
@Zefi.ai all rights reserved
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